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My Design Process

Block Party Invitation

I wanted to design and invitation that looked hand drawn and had an illustration effect to it. I found some inspiration pieces that used similar colors, hand drawn illustration and creative typography. The invitation with the cats made me decide to use a roaster in my design. I also wanted to use bright colors so the invitation would stand out.

Sketch
Inspiration
Final Design
Reflection

Overall, I am very happy with the outcome of my design. The colors make the design pop and catches the viewer’s attention. The original typography that I created with the pen tool fits the illustration very well. I struggled with blending the person with the rooster, but I used several Illustrator tutorials to overcome this.

Logo Design

My goal was to created a wilderness style logo design for a camping event. I wanted to create a color logo that used a variety of vector icons that I would create. I have struggled with typography so I wanted to work on improving that for the design too. 

Sketch
jensen.jpg
Inspiration
adventure-logo-badges-1-vector-20621137.jpeg
Final Design
Screen Shot 2022-02-11 at 12.25.09 PM copy.jpg
Reflection

The final design came out as I was hoping. The theme is very clear and I used consistent elements. I applied some new Illustrator skills during the project, like the pencil and pathfinder tools. I struggled a bit with the typography because I couldn't find a font that fit the black space well. I went through a lot of variety of fonts until I landed on this one, which I am happy with. 

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